Marketing + growth. AI builder + enablement leader. Nearly two decades helping founders and operators bring bold ideas to life.
With nearly two decades of experience building products, scaling startups, and transforming organisations, I've learned that the most powerful ideas come from those brave enough to ask "why the hell not?"
I've managed budgets from zero to millions, built teams from scratch, and been accountable for revenue. But what really drives me is helping smart people and ambitious teams navigate digital transformation and harness AI to solve real problems.
Hands-on workshops and coaching to get leadership teams confidently using AI in their day-to-day work.
Embedded strategic leadership to help you build an AI function, hire right, and move fast without breaking things.
End-to-end design and deployment of AI workflows, agents, and tools that actually get adopted and deliver ROI.
Great session, Robelen. Really practical and actionable. Love that you have a live tracker I can work through to do the setup myself — efficient to show, without wasting session time. Very keen to attend any deep-dives you host.
Really great, so insightful — gave me good direction to get started on the next phase of my Claude journey.
I hadn't actually used Claude yet, so this was very eye-opening — I'm getting onto it ASAP!
I loved it so much — also loved being in the energy of all the other incredible women. Thank you for hosting!
It was great, learnt a lot. Loved the expert-versus-novice perspective and the opportunity to try and share experiences.
I built a price comparison working demo at a vibe coding event. I'm not a developer. Going from idea to something you can actually click through that quickly — that barrier is gone.
Something so energising about being in a room where everyone is curious, creative, and just building things. Already looking forward to the next one.
Something shifts when you're not in a bro environment. Different energy. Different projects. Different questions. 'AI is a creative technology' — that clicked.
Really enjoyed the event. Thanks for organising!
I really enjoyed the session. Thank you!
Director · Since 2023
AI learning and enablement lab helping Australian businesses go AI-native. We unclog bottlenecks, strip out manual work, and multiply team capacity — safely and fast. Human in the loop. Always.
FOUNDER · SINCE 2023
Building a community and platform for strategy-backed marketing leaders. Codifying frameworks, models, and POVs into monetisable assets that can be deployed like software.
BUILDER · SINCE 2026
A platform for small curated IRL gatherings. The world is more connected than ever, and lonelier than ever. Hoster is a small bet that the answer is a table, six chairs, and a reason to show up.
Leading an AI learning and enablement lab helping Australian scaling businesses go AI-native through workshops, AI systems, and fractional AI lead engagements.
Building a community and platform for strategy-backed marketing leaders. Codifying frameworks, models, and POVs into monetisable assets that can be deployed like software.
Clients include: BoozeBud, Hairydog, Laminex, Shopping Links, MessageMedia, Easy Weddings, Kochie's Business Builders, Transurban, Boroondara City Council, General Assembly.
Group marketing leadership across the Ballers Clubhouse portfolio across Australia.
Led CRM strategy and customer communications for one of Australia's largest online retail platforms.
Built and led CRM capability for CARS24's Australian launch, owning the full customer lifecycle from acquisition to loyalty.
Delivered B2B & B2C digital and ecomm strategy for the brand's biggest product launch in 20 years.
Led marketing at an edtech & HRtech platform changing the future of work for emerging talent and employers.
Created and launched woman.com.au, building a community of 20,000 enterprising women and business leaders through digital marketing, social media, PR, and influencer marketing.
Led marketing for ANZ's largest parenting website — 2M users/month — across B2B and B2C.
Smashed the Australian launch of global campaign Adecco Way To Work; rolled out a digital strategy and roadmap that modernised marketing and GTM operations.
Five years across four brands, from junior marketer to leader. Owned acquisition, retention and loyalty for 1M customers. 70% of KPIs tied to revenue, with 5 direct reports.
A weekly collection of reflections, insights, and practical guidance on personal growth. Where peak performance meets self-care. Firmly anti-hustle culture — because doing your best work doesn't require burning yourself out. Published weekly since September 2024.
QUT
Bachelor of Business — International Business & Marketing
QUT
Postgraduate Degree — Communication & Media Studies
08 / Let's talk
Whether it's AI enablement for your business, a fractional marketing lead engagement, or just a good conversation — I'm always open to ideas.